This section was as easy as the Mission Statement. This is kind of a wish list, but not unreachable. These are very reasonable goals...even the last one. I did not include any mention of profit or revenue because I haven't even began to broach that subject. SMART Objectives are Specific, Measurable, Attainable, Realistic, and have a Timeline.
-Send out distribution/company dossier to every brewery (that bottles) on the West
Coast within 6 months.
-Draft 10 educational lessons by end of the first year.
-Double our bottle selection within the first year.
-Begin construction on tasting area by beginning of year 2.
-Complete the Belgian Region display (completely stocked) by end of year 2.
-Reach 500 individual beers by end of year 2.
-*Bonus - Bring in Charlie Papazian, Fred Eckhardt, Jim Koch, Tomme Arthur, Vinnie Cilurzo, Kim Jordan, Sam Calagione, Greg Koch, Ken Grossman, Kurt/Rob Widmer, Fritz Maytag, Charles Finkel or Garrett Oliver to speak at the store. (If anyone is unfamiliar with any of these names let me know. I would love to fill you in)
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