While I am working on the next part of my story, here is the Vision Statement I have crafted so far for the Business Plan I am writing:
The Emporium will grow from a small, possibly strip-mall located, 200 bottle shop into a destination craft beer center that is up-to-date with brewing industry news, history, releases, tastings and education. There will be a weekly combination of visiting brewers (in-house and video conferencing) discussing their usually humble beginnings, work history, upcoming brewing sessions, and brewery events, to in-house history lessons on everything from early Egyptian recipes to European influences to post-Prohibition effects on the industry. Knowing that a trip to the Emporium can be as easy as in-and-out, grab-and-go or they can make a day of spending time with others who share their passion, will be enticing factors in drawing business away from larger chain stores.
Can't wait to see this as a reality! Have you decided on a name?
ReplyDeleteStill tossing that around. That and the location are the toughest parts.
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